Amplify Austin Day 2020

Amplify Austin Day is only days away! March 5th – March 6th at 6:00 PM

A little can go a long way when we get together and give  for Amplify Austin Day! You will have 24-hours to make your donation, and all giving will end at 6:00 PM on March 6th. This year we need your support as we work toward flooding book deserts in our community with our literacy programs.

Tito’s Handmade Vodka will add an extra $5 to your donations—just be sure to enter #LoveTitos at check out.

What are Book Deserts? 

In 2016, Susan B. Neuman, professor of childhood and literacy education at New York University, conducted a study and concluded that book deserts exist when there is a rise in income segregation. Family’s are negatively impacted and unable to provide reading material for their children and that ultimately affects a child’s chances to succeed academically.

Expanding to Priority Zip Codes designated as Book Deserts. 

At BookSpring we’ve taken the best practices of our founding national programs and adapted them to the special needs of Central Texas low-income families.  We have created a continuum of early literacy interventions that support brain development, family interaction, skill building and the motivation to read in children from birth through age 12. Now we need to expand our programs to priority zip codes designated as Book Deserts. 

Listen to an interview with Dr. Molly Ness on the End Book Deserts podcast.

There are 20 zip codes in Central Texas where we could be doing a much better job of reaching the right kids with the right books at the right time. These zip codes were identified as being high poverty in numbers or percentage of children by the American Community Survey released November 2018, and then cross referenced with our annual program data for both number of children and number of books distributed over the past five years.

Here’s how you can help make Amplify Austin Day a success!  

Share and share alike. Online days of giving are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.

Be socially (media) active. Use your social media networks: post on Facebook and Instagram, tweet about Amplify Austin Day, and share your passion for books and reading. Ask others to do the same. Don’t forget to us the campaign hashtag #AmplifyBookSpring #EndBookDeserts.

Become a fundraising champion. Everyone loves a champion, including us! We really need fundraising champions to help drive people to our Amplify Austin Day profile on March 5th – 6th. Contact Mariela at or call (512) 472-1791 ext. 102 for more information on how to become a fundraising champion

Get ready to give! Your gift is amplified when you give on March 5th at 8:00 pm. Help us win a $1,000 Amplify prize by helping us raise the most dollars!  Visit and make a donation to us and/or to any of the great participating nonprofit organizations in Central Texas.

Amplify Austin Day 2020
Amplify BookSpring
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